Short version: this site uses cookies and privacy-friendly analytics to understand how people use it, so it can keep getting better. No data is sold, and no sensitive personal information is collected.
When you submit the contact or brief form, I receive the details you enter — your name, email, message and the type of request. That's used only to read your message and reply to you. Nothing more.
Through a third-party, privacy-focused analytics tool I look at aggregate usage: pages viewed, clicks and taps, scrolling, time on page, the site that referred you, and general device info (browser, operating system, screen size) plus an approximate region at country/city level. This may include anonymised replays of on-page interactions to spot confusing layouts — form fields and anything you type are masked.
One reason only: to improve the site. Seeing which work resonates, where people get stuck, and what's slow lets me refine the design, content and performance — the same way most professional websites do.
Your cookie choice is remembered in your browser's local storage so you're not asked every visit. Analytics cookies are only set after you press Accept. Decline and they're never loaded.
Your data is never sold or rented. There's no advertising profile built about you, and no special-category or sensitive personal data is intentionally collected. Analytics is about patterns, not identifying you personally.
Decline analytics any time from the cookie banner, or clear this site's data in your browser to be asked again. You can also email me to ask what's held about you or to request deletion, and I'll action it.
Email me and I'll answer personally. Requests to access or delete your information are always honoured.